Running a small business isn’t for the faint of heart. Between managing customers, handling orders and juggling administrative tasks, the to-do list never seems to end. And, on top of all that, you’re supposed to have a digital media strategy? Do you really need a content writer?
In 2025? Without a doubt. But it doesn’t have to be complicated – or expensive. It just has to be good. But how do you do it? Before you jump to hiring an in-house team, consider working with a freelance content writer. Let’s look at # reasons why it might be a good fit for you – plus one reason why it might not be.
Writers Can Be More Cost-Effective
You can hire a freelance content writer for as much or as little content as you want. You won’t have any overhead costs like salaries, benefits, or office space. You pay for the content you want when you want it.
I have one client who wants an article maybe two or three times a month. If she had an in-house team, it would be a large (and unnecessary) expense. If she wrote the content herself, it would add to her already hectic schedule. The same goes for the client who wants two-to-three pieces per week.
SEO Knowledge
SEO, or search engine optimization, is what helps search engines –especially Google– find and rank your site. This can be helpful if your business is national, global, or regional.
You might be thinking, “Tal, I’m just a local shop with local clients, why do I need something so fancy?”
I won’t get too into the weeds with this here, but local SEO is a strategy that can help your small business immensely. When people search for “pizza shops near me,” local SEO is what helps that pizza shop show up in your results.
Quick Turnaround
An experienced content writer is fast. While many of us have a niche, we’re also damn good at research. I specialize in retail management and retail sales, but I’ve written for personal growth blogs to hair salons – all on a tight deadline.
A shorter piece? I can usually turn them around in twenty four hours (sometimes even faster!). Naturally longer pieces or more involved projects might require more time, timelines are always worth discussing. You might even be surprised at what’s possible.
Fresh Perspective
Tunnel vision happens. We often get so focused on the day-to-day operation that we get set in our ways without realizing it. Over time, we miss opportunities to do it better, faster, or more efficiently.
Bringing on a content writer can open your eyes to a new perspective (did I mention that I also do consulting?). During my research for a local convenience store, I was able to source a new supplier that saved them thousands. This isn’t something that happens often, but good research can uncover new and unexpected opportunities – things you might not have even considered.
More Time For Your Business
Your most valuable resource isn’t money or inventory. It’s time. Hiring a freelancer frees you up to focus on your business instead of wrangling content. And if writing isn’t your thing, the time you’ll save trying to write compelling, knowledgeable copy? That’s freakin’ priceless.
Would you rather be meeting with clients or running your shop? Or pulling your hair out trying to write a five-star article?
Hint: if you let someone like me do the writing for you. You’ll save time and likely make back the money you spent (plus some).
Even if your business is small and thrives on word-of-mouth, a strong online presence with well-crafted content helps establish your expertise, authority, and helps build trust with both current and potential clients.
What are you waiting for? Let’s talk!